Rimaas Tours
Role: Lead Designer
Done with: Goldfish Marketing
Background
Rimaas Tours is a VIP tour and transportation company in Israel. They have international and high-end clients. They needed their identity and web presence to reflect their dependable and top quality characteristics but also remain fun, because travel is fun and stress free when you have a great guide!
Exploration
After industry and customer research, we explored a lot of concepts through the process of sketching. There were many aspects to explore like diamond shapes based on their name’s origin, a monogram, or a way to show the various scenes one would see in Israel with Rimaas Tours.
Identity finalization
Since this is a new company, we weren’t quite sure what personality would hit true with them, so after spending time in exploration mode with the sketches, we finalized a group of six options. Keeping this first round of options in black and white makes the logos all more equal, and clients are able to evaluate them for their shape, substance, and elements without the conversation of color yet. They had two favorites, which we explored different options in a focused color scheme before finalizing.
the site
The Rimaas Tours site needed to give potential clients the right introduction to the company, provide insight on their services, and have a clear way to contact. There are key tour packages that tell clients the major places they can stay and experience. Another major part of their services include various types of transportation. The site needed to be simple to update and be able to grow with them as the company grows as well.
