Dana Smith Design
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ACEND

Lettuce Feed You is a busy, on the go food company that needed a logo.

ACEND

Role: Brand Designer
Done with: Webonise
Team members: Creative Director Erin Essex and Lead UX/UI designer Oswaldo Vazquez

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Background

Acend was an on-demand drone insurance platform that evolved with the emerging drone space through various stages of regulation. They needed a strong logo that would carry them through a few iterations of the product while things were moving fast in this industry.

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Exploration

Acend’s name stemmed from ascend, the act of moving up. The platform was empowering drone operators to control their insurance. Our focus was on bold, powerful but an implied upward mobility.

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Identity Finalization

This simple arrow stood strong and allow the Acend team to tell the story. Their logo was simple and straightforward, just like the insurance process with their product. My design team members Erin and Oswaldo continued the identity in the user experience of the product itself and the marketing site.