Background
New England Business Media (NEBM) came to Webonise needing a full redesign for their four sister publications: Mainebiz, Hartford Business Journal, New Haven Business Journal, and Worcester Business Journal.
Role
Creative Diretor
Done With
Webonise
Team Members
UX/UI Designer Rafiqu Rahman, Product Manager Sal Vilardo, & Tech Lead Vijay Kumbhar
Challenge
Their existing websites failed to reflect the personality and design quality of their print editions, and they lacked modern functionality, including mobile responsiveness.
Approach
Brand-Driven Digital Experience
Translated NEBM’s print branding into a cohesive and engaging digital experience.
Designed a fully responsive layout, allowing readers to seamlessly access content on any device for the first time.
Created a balance between editorial storytelling and monetization, ensuring premium ad space integration without disrupting the reading experience.
Enhanced Subscription & CMS Integration
Improved paywall messaging and subscription flow to drive digital memberships.
Built on Drupal 8 CMS, ensuring flexibility and scalability for future growth.
Modernized the digital presence of four business publications, aligning with their print identity.
Expanded readership accessibility through responsive design.
Optimized ad placement strategies to increase revenue while maintaining a quality user experience.
Strengthened digital subscription model, enhancing user engagement and conversions.