Role
Lead Designer
Done With
Goldfish Marketing
Challenge
Hope For Aliyah guides individuals—primarily from North America—through the complex process of immigrating to Israel (Aliyah). Their team serves as a trusted advisor, coach, and support system, helping clients navigate legal, logistical, and emotional challenges.
They needed:
A brand identity that reflects hope, encouragement, and upward movement
A website that welcomes newcomers, provides resources, and makes contacting their team effortless
Explored visual themes based on "Aliyah" (which means "going up")—arrows, mountains, and flight.
Finalized a single unbroken line forming a path upward, symbolizing the journey, perseverance, and aspiration.
Moved to a warm, more approachable color scheme that reflects their supportive, human-centered approach.
Designed a flexible logo system that works across digital and print applications.
Created a site that serves as an entry point for those just beginning their immigration research.
Focused on clear navigation and structured content, ensuring visitors can easily find answers.
Designed the homepage with a continuous flowing line, subtly guiding users through the page and reinforcing the "upward journey" theme.
Prioritized conversion-focused elements, making it easy to reach out when potential clients are ready.
Impact
Established a strong, unique brand, setting Hope For Aliyah apart in the immigration support space.
Created an intuitive and welcoming website, reducing stress for users navigating a complex process.
Designed a flexible identity system, ensuring longevity as the organization grows.