Beit Hesed

Beit Hesed

Bilingual branding and website for a
modern assisted living facility in Israel

Revamping Inventory Management:
A User-Centered Approach to
Hardware Replacement

Role

Lead Designer

Done With

Goldfish Marketing

Challenge

Beit Hesed, a nonprofit initiative, is building an assisted living complex in Israel to serve the rapidly growing elderly population—one of the most underserved segments of society. Their goal was to create a modern, inclusive facility that accommodates independent living, assisted care, nursing, and specialized support for Dementia and Alzheimer’s patients—something currently unavailable in Jerusalem.


They needed:

  • A refined brand identity that worked seamlessly in both English and Hebrew.

  • A website to communicate their vision, progress, and fundraising needs.

Beit Hesed, a nonprofit initiative, is building an assisted living complex in Israel to serve the rapidly growing elderly population—one of the most underserved segments of society. Their goal was to create a modern, inclusive facility that accommodates independent living, assisted care, nursing, and specialized support for Dementia and Alzheimer’s patients—something currently unavailable in Jerusalem.


They needed:

  • A refined brand identity that worked seamlessly in both English and Hebrew.

  • A website to communicate their vision, progress, and fundraising needs.

Beit Hesed, a nonprofit initiative, is building an assisted living complex in Israel to serve the rapidly growing elderly population—one of the most underserved segments of society. Their goal was to create a modern, inclusive facility that accommodates independent living, assisted care, nursing, and specialized support for Dementia and Alzheimer’s patients—something currently unavailable in Jerusalem.


They needed:

  • A refined brand identity that worked seamlessly in both English and Hebrew.

  • A website to communicate their vision, progress, and fundraising needs.

Brand Identity & Logo Design

Brand Identity &
Logo Design

  • Refined their original rough logo, keeping the mountains and sunrise concept but modernizing the execution.

  • Designed a bilingual logo, ensuring readability for both English (left-to-right) and Hebrew (right-to-left) in a single cohesive mark.

  • Maintained a warm, welcoming aesthetic, aligning with the meaning of "Beit Hesed"—"Kind Home."

Website Strategy & Design

Website Strategy &
Design

  • Built a central hub for sharing the organization’s mission, vision, and progress during construction.

  • Created a structured layout to feature news updates, images, and videos while keeping information digestible.

  • Designed clear donation and contact pathways, ensuring ease of access for supporters and potential residents.

  • Developed a responsive and accessible experience for both desktop and mobile users.

Impact

  • Strengthened brand clarity with a modern, bilingual identity.

  • Established an online presence, allowing the organization to engage donors and future residents.

  • Provided a scalable platform, enabling Beit Hesed to share progress and grow support as the facility develops.